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WHAT KIND OF MERCHANDISE WILL THE 2026 WORLD CUP HAVE?

The 2026 World Cup won't just be a football spectacle in three countries—the USA, Mexico, and Canada—it will also be a goldmine for collector fans. From limited-edition jerseys to plush toys of the new (and quirky) official mascot, NFTs, thermoses with smart chips, and even clothing made from recycled materials, the merchandise for this World Cup is going to break all records. If you're already thinking about what souvenir to bring back or what to give your football group, get ready: what's coming is an avalanche of official products with design, history, and plenty of football. In this article, we'll tell you everything: what will be available, how much it will cost, which editions are the most exclusive, fun facts, and how this World Cup fever is experienced from the most passionate side of the business side of the sport.

What can you buy at the World Cup?


The 2026 World Cup merchandise will be insane. Not only because of the variety, but also because of the fusion of cultures between Mexico, the USA, and Canada. The star product, as always, will be the official jersey of each team. But there will also be a ton of other items ranging from the classic to the totally unexpected.


The most popular categories


  • Official jerseys: Both match and training jerseys. Adidas leads the design of the tournament kits. Accessories: Caps, backpacks, scarves, pins, keychains, thermal bottles, phone cases. Balls: Official replicas of the tournament ball (manufactured by Adidas), in different sizes and editions. Collectible figures: From Funko Pop-style figures to articulated figures of iconic players. Home and decor: Mugs, posters, LED lights with World Cup logos, blankets, and cushions of national teams. In addition, there will be premium versions of jerseys with embroidered details, special packaging, and sweat-wicking technology. Special editions will also be released to commemorate the 100th anniversary of the first World Cup (Uruguay 1930), featuring a retro style.


    Fun fact: By 2026, FIFA will launch an online sales system based on "weekly collections," similar to sneaker drops. Keep an eye out so you don't miss out on the most coveted ones!


NFTs, apps and tech products


The 2026 World Cup will also be a digital tournament. And the merchandising is keeping pace. FIFA is betting heavily on collectibles in NFT (non-fungible token) format and on technological gadgets that connect fans with the tournament experience like never before.


The Techiest Merchandise


  • Digital Sticker Album: Alongside the traditional paper Panini album, there will be a blockchain version with limited-edition, tradable NFT stickers.

  • Balls with Chips: Premium models that connect to an app to record your shots, speed, and spin, like the Messi Training Ball.

  • Clothing with Sensors: Some jerseys will have smart patches that vibrate when your team plays.

The world of football is buzzing with anticipation. The 2026 World Cup is fast approaching, and national teams are battling for their place in the biggest tournament, where every match defines the dreams and hopes of millions of fans.With three host countries—the United States, Mexico, and Canada—this edition promises to be historic: more teams, more goals, and a unique global experience. Coaches are fine-tuning their strategies, and players are vying for their ticket to the most anticipated tournament.The countdown has begun. The ball is about to start rolling, and the whole world awaits the moment a new chapter begins.The World Cup is almost here… and the passion is palpable.

The world of football is buzzing with anticipation. The 2026 World Cup is fast approaching, and national teams are battling for their place in the biggest tournament, where every match defines the dreams and hopes of millions of fans.With three host countries—the United States, Mexico, and Canada—this edition promises to be historic: more teams, more goals, and a unique global experience. Coaches are fine-tuning their strategies, and players are vying for their ticket to the most anticipated tournament.The countdown has begun. The ball is about to start rolling, and the whole world awaits the moment a new chapter begins.The World Cup is almost here… and the passion is palpable.

The Most Sought-After Rarities


Official World Cup merchandise isn't just a pretty thing to keep: it's part of an identity, a passion shared with friends, family, and even strangers on the street. And of course, there are also items that border on the eccentric, the vintage, or the ultra-exclusive.


Unusual Merchandise


  • "Tico" Mascot Plushies: The new mascot, half eagle, half soccer ball, is already a viral hit on TikTok.

  • Stadium Flip-Flops: featuring designs of the stands at each venue. There's a limited edition only in Mexico.

  • Scented Postcards: Yes, postcards with typical scents from each venue (tacos in Guadalajara, maple syrup in Toronto, hot dogs in New York).

  • Wallets Made from Recycled Nets: Sustainable and numbered wallets made from nets used in qualifying matches.

  • Official Temporary Tattoos: Featuring crests, famous quotes, and soccer emojis. Beer-proof!


And that's not all. There will be physical points in each stadium where you can personalize your merchandise on the spot: add your name to the jersey, embroider the match date, or even design your own ball in your country's colors.


Fun fact: in 2014, more than 8 million official products were sold. By 2026, FIFA projects exceeding 15 million, thanks to the tournament's expansion and global fandom.


So, whether you're going to the World Cup or experiencing it from home, you'll surely be tempted by a jersey, figurine, or souvenir that screams "I was there!" even if it's from your couch. Because football is played, suffered... and collected!


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