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WHAT WILL THE FANS' PASSION BE LIKE?

The 2026 World Cup will be more than just a football tournament; it will be an explosion of collective passion. With three host countries, exciting new fan bases, and unprecedented digital access, fans will experience something truly unique. In this article, we'll tell you all about that overflowing passion: from record-breaking statistics to the crazy things fans do for their national teams. Get ready for goosebumps with real stories, viral trends, and facts that explain why football is so much more than just a ball.

Fans who cross borders


If there's one thing the World Cups have, it's that they turn the average fan into a traveler, a soldier in the stands. By 2026, with venues in Mexico, the United States, and Canada, the largest fan movement in World Cup history is expected: more than 3 million tickets have already been pre-booked by fans from over 70 countries.


The most mobilized fan bases


  • Argentina: more than 80,000 reservations in the U.S.

  • Mexico: fans present in all host stadiums

  • Brazil: organized tour of 12 host cities

  • England: 45,000 tickets sold in advance

  • Japan: first Asian fan base Many fans are planning 3-country trips in 20 days, combining plane, bus, and even road caravans. Beautiful madness! And mind you, not everyone is there in person: millions more will follow each match with sacred rituals from their homes, bars, plazas, or streaming services.

Passion in Numbers and Rituals


Football isn't just measured in goals. It's also measured in decibels, jerseys, tattoos, liters of beer, and sleepless nights. Want some figures? Here are a few that show how the heart of a fan beats.


Statistics that scream goal


  • 80% of fans watch matches in groups (source: FIFA Fan Study 2023)

  • 63% own a jersey of their national team; 28% have more than five

  • During Qatar 2022, 1.2 million liters of beer were sold in fan zones alone

  • Mexico leads in the number of chants registered by fan groups: 118

  • In Argentina, more than 12,000 people got tattoos related to the 2022 World Cup


Fan Rituals and Madness


In Nigeria, some fans watch the matches with chickens painted green as a good luck charm. In South Korea, it's common for them to gather in empty stadiums to shout together in front of giant screens. In Colombia, there are families who eat the same dish before every match. And in Italy… there are fans who won't change seats for 90 minutes even if they need to pee!


Passion isn't explained, it's lived. And every country has its own way of feeling it.


The world of football is buzzing with anticipation. The 2026 World Cup is fast approaching, and national teams are battling for their place in the biggest tournament, where every match defines the dreams and hopes of millions of fans.With three host countries—the United States, Mexico, and Canada—this edition promises to be historic: more teams, more goals, and a unique global experience. Coaches are fine-tuning their strategies, and players are vying for their ticket to the most anticipated tournament.The countdown has begun. The ball is about to start rolling, and the whole world awaits the moment a new chapter begins.The World Cup is almost here… and the passion is palpable.

The world of football is buzzing with anticipation. The 2026 World Cup is fast approaching, and national teams are battling for their place in the biggest tournament, where every match defines the dreams and hopes of millions of fans.With three host countries—the United States, Mexico, and Canada—this edition promises to be historic: more teams, more goals, and a unique global experience. Coaches are fine-tuning their strategies, and players are vying for their ticket to the most anticipated tournament.The countdown has begun. The ball is about to start rolling, and the whole world awaits the moment a new chapter begins.The World Cup is almost here… and the passion is palpable.

The Future of Global Fandom


The 2026 World Cup will be the first with 48 teams and 3 host countries, meaning more matches, more cities, and greater connectivity. But it will also be the first 100% digital World Cup: from blockchain-based tickets to immersive fan experiences from every corner of the world.


Fans 3.0: Passion in Streaming and VR


It is estimated that more than 2.5 billion people will watch at least one match via streaming. And platforms like FIFA+ and YouTube are already preparing exclusive content to experience the World Cup with 360° cameras, augmented reality, and even personalized experiences based on your favorite team.


  • Fan Fest 2026 will include virtual reality zones

  • Fans will be able to buy NFTs of goals in real time

  • Apps will allow singing chants in real time with fans from all over the world

  • Digital fan clubs will organize meetups in the metaverse


The excitement has no passport


You no longer need to be in the stadium to feel the excitement. A child in El Salvador, a streamer in Ecuador, or a grandmother in Spain will be able to shout the same goal at the same time. The global fanbase is expanding and multiplying, and that, too, is passion: an emotional network that unites the planet through pure football.


So get ready. Because in 2026, wherever you are, you'll be part of the biggest fanbase in history.


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