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HOW WILL THE PASSION FOR FOOTBALL BE EXPERIENCED IN NORTH AMERICA?

The 2026 World Cup will mark a turning point in football history. For the first time in decades, three countries—Mexico, the United States, and Canada—will share the hosting duties for the most-watched sporting event on the planet. But beyond the logistics and technical records, what will truly excite is the passion with which this tournament will be experienced in every corner of North America. From the chants in Mexico City to the tailgates in Texas and the multicultural effervescence of Toronto, the 2026 World Cup will be a celebration without borders. Join us as we explore how the football flame will ignite across the continent.

Three countries, one shared passion


Mexico, the United States, and Canada have very different football histories, but in 2026 they will be united by the same passion. This World Cup will be the first with 48 teams and will be played in 16 cities ranging from Monterrey to Vancouver, crossing languages, cultures, and lifestyles.


Mexico: tradition and footballing soul


Mexico, which already hosted in 1970 and 1986, is pure football blood. The cities of Mexico City, Guadalajara, and Monterrey will host matches with packed stadiums, mariachis, papel picado (cut-paper decorations), and a fanbase that lives and breathes football. More than 5 million Mexicans are expected to participate in tournament-related events, even without attending the stadium.


United States: Spectacle and Diversity


In the U.S., soccer has ceased to be "the sport of the future" and has become a reality. The country has a solid base of young and Latino fans. Cities like Los Angeles, Miami, New York, and Dallas will be epicenters where passion will blend with spectacle in true Super Bowl style. Tailgating, concerts, and viewing parties will be as important as the goals.


Canada: The Expected Debut


For Canada, this World Cup will be historic: it is the first time they will host a men's World Cup. Vancouver and Toronto will be the host cities, and the soccer community—fueled by MLS and a golden generation of players—is ready to be thrilled. The country is expected to surpass 3 million attendees at fan zones and official events.


  • More than 16 cities will be official venues

  • 48 teams will compete, for the first time in history

  • 5.5 million stadium attendees projected

  • Broadcast in more than 200 countries, in 15 languages

  • USA. will invest $500 million in fan experiences


Three cultures, one ball, and the same dream: to see their team lift the cup, even if it's on shared soil.


The ultimate fan experience


Experiencing a World Cup is no longer just about watching matches; it's about immersing yourself in a total experience. In North America, organizers are preparing an unprecedented offering for fans, combining technology, entertainment, tourism, and football.


Fan zones, apps, and immersive technology


There will be giant fan zones in all host cities, with giant screens, DJs, interactive experiences, and local cuisine. In addition, FIFA will launch a fully immersive app that will integrate digital tickets, stadium maps, live trivia, augmented reality, and more. The World Cup as an excuse to travel. With long distances between venues, many fans will take advantage of the opportunity to do some football tourism. Traveling from Toronto to Miami or from Guadalajara to Los Angeles will be part of the adventure. Airlines, trains, and buses are already planning fan packages with discounts and personalized experiences. More than 1 million international tourists are expected. Each host city will have at least one official fan zone. Ten mobile apps with fan services will be available. FIFA will implement a multilingual fan support platform. Augmented reality will be used in stadiums and hotels. Watching football is no longer enough. Now it's about experiencing it in 360°, with all your senses… and with your cell phone as your ticket to the show.

The world of football is buzzing with anticipation. The 2026 World Cup is fast approaching, and national teams are battling for their place in the biggest tournament, where every match defines the dreams and hopes of millions of fans.With three host countries—the United States, Mexico, and Canada—this edition promises to be historic: more teams, more goals, and a unique global experience. Coaches are fine-tuning their strategies, and players are vying for their ticket to the most anticipated tournament.The countdown has begun. The ball is about to start rolling, and the whole world awaits the moment a new chapter begins.The World Cup is almost here… and the passion is palpable.

The world of football is buzzing with anticipation. The 2026 World Cup is fast approaching, and national teams are battling for their place in the biggest tournament, where every match defines the dreams and hopes of millions of fans.With three host countries—the United States, Mexico, and Canada—this edition promises to be historic: more teams, more goals, and a unique global experience. Coaches are fine-tuning their strategies, and players are vying for their ticket to the most anticipated tournament.The countdown has begun. The ball is about to start rolling, and the whole world awaits the moment a new chapter begins.The World Cup is almost here… and the passion is palpable.

Passion in Numbers and Emotions


The 2026 World Cup will be a phenomenon not only in sports, but also socially and emotionally. The projected figures are impressive, but what will truly move millions is that unique feeling that only football awakens.


Record Audiences


In Qatar 2022, more than 5.4 billion people viewed some form of World Cup-related content. By 2026, it is expected to exceed 6 billion. North America is home to more than 500 million people, many of them young and digitally savvy, guaranteeing massive connectivity through social media, streaming, and TV. Football as a cultural bridge: Canada has more than 200 cultural communities. The U.S. is home to more than 60 million Latinos. Mexico exports its passion to every stadium in the world. The World Cup will be a dance of languages, colors, jerseys, food, and celebrations. It doesn't matter where you come from: if you love football, you'll fit in.


  • Over 6 billion views expected globally

  • More than 10 million attendees in fan zones

  • Nearly 4 million tickets will be sold

  • Each goal will be seen by more than 250 million people on average

  • The phrase “It’s coming home” will be heard in English, Spanish, and French


Because in the end, football doesn't understand passports or accents. It only understands emotions. And in 2026, those emotions will cross the entire continent.

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