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WILL IT BE POSSIBLE TO BUY DIGITAL MERCHANDISE FOR THE 2026 WORLD CUP?

The 2026 World Cup will not only be bigger in terms of teams and stadiums, but also in the digital realm. For the first time ever, fans will be able to buy digital merchandise: from NFT jerseys and virtual commemorative tickets to VIP experiences in the metaverse. This trend merges the passion for football with the collectibles of the future. What can you buy? Where? How much will it cost? In this article, we answer all these questions with interesting facts, figures, and a glimpse into how fandom is being revolutionized in the virtual age.

What is digital merchandising and why does it matter?


Digital merchandising is a new way to experience fandom. Instead of just buying physical jerseys or scarves, fans can now acquire unique virtual items that live on the blockchain or within digital platforms. These range from non-fungible tokens (NFTs), avatar skins, collectible tickets, and more.


From the stadium to the metaverse: the evolution of the fan


With the rise of the metaverse, esports, and global digitization, virtual items are gaining prominence. Imagine a commemorative 2026 World Cup jersey of your national team that you can use in video games, on social media, or keep as a digital asset with resale value. This type of merchandise doesn't take up physical space, but it generates identity, exclusivity, and a direct connection to the event. Furthermore, it allows FIFA and brands to open new revenue streams with lower logistical costs.


  • FIFA launched its first official NFT in 2022

  • The most expensive Qatar 2022 NFT sold for $178,000 USD

  • 62% of young people between 16 and 30 years old say they are willing to buy digital items from their team

  • Some NFTs give access to exclusive content such as interviews or training sessions

  • You can resell your items on platforms like OpenSea or Binance


The World Cup 2026 will be the perfect time to solidify this trend. And the best part: all from your phone or computer.

Types of Digital Products Available for Fans


Digital merchandise for the 2026 World Cup will encompass multiple formats, designed for different types of fans: from the avid collector to the passionate gamer. The important thing is that everyone will be able to feel part of the event, wherever they are.


Commemorative NFTs and Unique Items


NFTs will be the stars. An official FIFA collection is expected to launch, featuring special jersey designs, historic goals, animated postcards, key players, and iconic moments from the tournament. Each NFT will be unique or a limited edition, giving it collector's value. Additionally, NFT tickets could be issued that function as digital souvenirs and access to benefits such as raffles or exclusive discounts. Merchandise in video games and apps: Platforms like FIFA 26 (the official video game), Fortnite, or Roblox could integrate World Cup edition items, such as jerseys, boots, or special celebratory emotes. Collectible apps like Sorare and Top Shot will also adapt their catalogs for the World Cup.


  • Digital national team jerseys for avatars

  • NFT balls with real-world usage statistics

  • Virtual player cards with 3D animations

  • Collectible digital stickers with sound effects

  • Exclusive augmented reality experiences


All of this aims to bring the event closer to digital fans, allowing them to experience it from anywhere in the world with just one click.


The world of football is buzzing with anticipation. The 2026 World Cup is fast approaching, and national teams are battling for their place in the biggest tournament, where every match defines the dreams and hopes of millions of fans.With three host countries—the United States, Mexico, and Canada—this edition promises to be historic: more teams, more goals, and a unique global experience. Coaches are fine-tuning their strategies, and players are vying for their ticket to the most anticipated tournament.The countdown has begun. The ball is about to start rolling, and the whole world awaits the moment a new chapter begins.The World Cup is almost here… and the passion is palpable.

The world of football is buzzing with anticipation. The 2026 World Cup is fast approaching, and national teams are battling for their place in the biggest tournament, where every match defines the dreams and hopes of millions of fans.With three host countries—the United States, Mexico, and Canada—this edition promises to be historic: more teams, more goals, and a unique global experience. Coaches are fine-tuning their strategies, and players are vying for their ticket to the most anticipated tournament.The countdown has begun. The ball is about to start rolling, and the whole world awaits the moment a new chapter begins.The World Cup is almost here… and the passion is palpable.

How to buy and what to expect from the market


Buying digital merchandise for the 2026 World Cup will be easy, fast, and secure. Most items can be purchased with a card or cryptocurrencies on FIFA-affiliated platforms or marketplaces like OpenSea, Binance NFT, or even official mobile apps.


Where and how to buy your items


FIFA plans to launch a revamped platform, “FIFA Collect+,” which will centralize the sale of NFTs, digital tickets, and interactive experiences. In addition, sponsoring brands like Adidas or Coca-Cola could launch limited-edition items in collaboration with FIFA and the national teams. To purchase, you'll just need to create an account, connect your digital wallet (like MetaMask or Coinbase Wallet), and choose your item. Some collections will be auctioned, others will be direct sales with prices starting at $5 USD.


  • FIFA Collect+ will allow you to view your collection in 3D

  • There will be digital surprise boxes with random prizes

  • You can trade items with other fans

  • Limited edition collections may increase in value over time

  • Some items will include physical VIP experiences (visits to training sessions, virtual meet & greets)


In short, the digital merchandise of the 2026 World Cup is not just a fad: it's a new way to experience, celebrate, and collect football. A physical t-shirt is great, but one that also lives in the metaverse… that's a whole other level.

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