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WILL THERE BE AN OFFICIAL DRINK FOR THE 2026 WORLD CUP?

Football is lived with passion, goals… and something to drink! And when it comes to the World Cup, everything—including the drinks—becomes part of the spectacle. For the 2026 World Cup, to be held in the United States, Mexico, and Canada, rumors about who will be the official beverage are already circulating. Will Coca-Cola return to lead the way in the World Cup drink market? Will local brands or craft beers get involved? In this article, we'll tell you everything that's known, what's being speculated, and how this curious but lucrative business of being the "official drink" of the World Cup works. We'll also share some interesting facts, millions of dollars in figures, and a look back at the brands that made their mark.

The Story Behind the Official Drinks


For decades, the World Cup has not only crowned the world champion, but also positioned brands that want to be on every screen and in every stadium. Coca-Cola, for example, has been the official drink of the tournament since 1978, with a global presence and iconic campaigns.


The Battle for the Cup


Coca-Cola signed one of the longest-running sponsorship contracts in sports history with FIFA. Its logo appears in stadiums, on personalized cans, in emotional commercials, and even on collectible souvenirs. In Brazil 2014, more than 2.5 million bottles with national team labels were sold. And in Qatar 2022, Coca-Cola shared the spotlight with Powerade (also from the group) as the official energy drink. Coca-Cola has been an official FIFA sponsor since 1974. In South Africa 2010, it launched more than 80 advertising campaigns. Coca-Cola sells products in more than 200 countries during the tournament. Limited-edition bottles are collected like figurines. Coca-Cola is also a sponsor of football-related eSports. Fun fact: in Italy 1990, Coca-Cola launched a special edition with... Bottle caps that came with soccer phrases in different languages. Today, those bottle caps are worth hundreds of dollars among collectors.

What We Know About the 2026 World Cup


So far, everything points to Coca-Cola remaining the official drink of the 2026 World Cup. Its current contract with FIFA extends until 2030, guaranteeing it a prominent presence in the United States, Mexico, and Canada. But there are new developments that spice things up.


New Flavors, New Partners


In addition to the classic Coca-Cola, Fanta, and Sprite, the company plans to add new lines to the World Cup menu: zero-sugar drinks, flavored waters, and functional alternatives for a more conscious consumer. It is also rumored that local brands like Jarritos (Mexico), AHA (USA), or Montellier (Canada) could have prominent roles as “official national drinks.”


  • Powerade will be the official sports drink

  • There will be free hydration stations in fan zones

  • Coca-Cola will launch an app to personalize cans with your name and country

  • A special edition of cans with artificial intelligence is planned

  • Non-alcoholic beers could have a prominent presence


Statistical fact: during Russia 2018, more than 3 billion liters of beverages were consumed (non-alcoholic) in World Cup-related contexts, according to Euromonitor. In 2026, the figure is expected to exceed 5 billion.


The world of football is buzzing with anticipation. The 2026 World Cup is fast approaching, and national teams are battling for their place in the biggest tournament, where every match defines the dreams and hopes of millions of fans.With three host countries—the United States, Mexico, and Canada—this edition promises to be historic: more teams, more goals, and a unique global experience. Coaches are fine-tuning their strategies, and players are vying for their ticket to the most anticipated tournament.The countdown has begun. The ball is about to start rolling, and the whole world awaits the moment a new chapter begins.The World Cup is almost here… and the passion is palpable.

The world of football is buzzing with anticipation. The 2026 World Cup is fast approaching, and national teams are battling for their place in the biggest tournament, where every match defines the dreams and hopes of millions of fans.With three host countries—the United States, Mexico, and Canada—this edition promises to be historic: more teams, more goals, and a unique global experience. Coaches are fine-tuning their strategies, and players are vying for their ticket to the most anticipated tournament.The countdown has begun. The ball is about to start rolling, and the whole world awaits the moment a new chapter begins.The World Cup is almost here… and the passion is palpable.

The ritual of having a drink while watching football


Whether in the stands, your living room, or an outdoor fan zone, having a drink while watching a match is part of football folklore. That's why brands invest millions in becoming "the official drink of the feeling."


Football, refreshment, and emotion


The relationship between football and beverages is so strong that many campaigns appeal to nostalgia: families gathered together, friends toasting, street celebrations. And in 2026, the experiences are expected to be more immersive: augmented reality cans, interactive merchandise, and even drinks that change color with temperature. Fan zones with themed drinks according to the country hosting the match. "Open and win" type promotions with World Cup prizes. Collectible cans with stadiums and players. Campaigns that combine music, football, and flavor. QR codes on packaging for exclusive content. In short, the official drink of the 2026 World Cup will not just be something to quench the thirst. Thirst will be part of the show. So you know: when you raise your glass to toast a goal, you'll be part of a tradition that combines marketing, history, and pure World Cup passion.

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