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WILL THERE BE VIRAL CHALLENGES ABOUT THE 2026 WORLD CUP?

The 2026 World Cup won't just be played on the pitch, but also on TikTok, Instagram, YouTube, and even in your WhatsApp group. Viral challenges—those challenges that multiply by the millions—are already part of World Cup folklore. From the famous "goal challenge" to dances with the official mascots, social media will explode with creativity. Can you already imagine yourself doing a challenge in the stands or at home wearing your jersey? Here's how this World Cup promises to be the most viral in history.

The viral challenge craze


From Russia 2018 with the “Pogba Dab” to Qatar 2022 with the “Waka Waka remix”, viral challenges have become a parallel tradition in each World Cup. And for the 2026 World Cup, with three host countries and millions of active users, the digital frenzy will be an essential part of the spectacle.


Why does everyone want to participate?


  • TikTok surpassed 1.5 billion users in 2024 and is the number one engine of viral challenges.

  • Instagram Reels and YouTube Shorts have more than 3 billion daily views of soccer content.

  • FIFA will launch its own “Creator Studio” for influencers at each venue.

  • The hashtag #WorldCupChallenge is expected to break global records for Interaction.

  • Even the players will participate: many already have official channels and millions of followers.


The most popular challenges are usually simple, but creative: doing pull-ups with unusual objects, recreating epic goals, dancing in your national team's jersey, or "singing the anthem without crying." And yes, everything will be instantly shareable.


In addition, sponsoring brands are already preparing viral campaigns that will include prizes, special filters, and participation from football and music stars.


The challenges that could break the internet


Although the World Cup is still months away, there are already clues about the challenges that could set trends. Some have even been brewing since the qualifiers. Here's a sneak peek at the most promising ones.


Top 5 viral challenges on the way


  • #MascotDance: An official dance with the tournament's mascot. Each venue will have its own remix.

  • #GolazoChallenge: Recreate the best goal of the day with any object... even in the kitchen.

  • #HinchaExtremo: Show your passion with graffiti, flags, or crazy shouts in public places.

  • #VARFace: React like a VAR referee reviewing a controversial play.

  • #CamisaCero: Show how many national team jerseys you have in a single video.


In addition, there will be challenges by country. For example, in Mexico there's already talk of the "Grito Azteca Challenge," in Brazil of the "Samba Gol," and in Argentina of the "Mate y Fútbol." Latin ingenuity will reign supreme in the algorithm.


Fun fact: In 2022, the #MessiDance surpassed 450 million views on TikTok during the semifinals. Who will be the viral sensation in 2026?


The world of football is buzzing with anticipation. The 2026 World Cup is fast approaching, and national teams are battling for their place in the biggest tournament, where every match defines the dreams and hopes of millions of fans.With three host countries—the United States, Mexico, and Canada—this edition promises to be historic: more teams, more goals, and a unique global experience. Coaches are fine-tuning their strategies, and players are vying for their ticket to the most anticipated tournament.The countdown has begun. The ball is about to start rolling, and the whole world awaits the moment a new chapter begins.The World Cup is almost here… and the passion is palpable.

The world of football is buzzing with anticipation. The 2026 World Cup is fast approaching, and national teams are battling for their place in the biggest tournament, where every match defines the dreams and hopes of millions of fans.With three host countries—the United States, Mexico, and Canada—this edition promises to be historic: more teams, more goals, and a unique global experience. Coaches are fine-tuning their strategies, and players are vying for their ticket to the most anticipated tournament.The countdown has begun. The ball is about to start rolling, and the whole world awaits the moment a new chapter begins.The World Cup is almost here… and the passion is palpable.

Fans, players, and brands in the game


The World Cup viral challenges aren't just for fans. Players, brands, and media are also actively participating. The digital party is global and cross-cutting, and the 2026 World Cup will be its ultimate expression.


Everyone plays: from the stands to the locker room


  • Players like Vinícius Jr., Alphonso Davies, and Dibu Martínez already have millions of followers and often participate in trending topics.

  • Brands like Coca-Cola, Adidas, and TikTok will activate global contests with weekly challenges.

  • Influencers will be official guests in fan zones with content creation booths.

  • FIFA will have prizes for the best challenges in categories such as creativity, humor, and passion.

  • Even There will be social challenges: charity campaigns that blend football and charitable causes. Fan Zones will be equipped with sets for recording TikToks and Reels, including augmented reality, special effects, and themed backdrops. This way, everyone can be part of the World Cup without ever setting foot in a stadium. And the best part: your video could end up on the official broadcast or in the daily summaries that FIFA will share on social media. So, you know what to do—practice your best dribble in front of the mirror!

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